Last week an acquaintance and I were talking about bringing innovation into the corporate meeting place. He works at a video conferencing company, and he brought up the topic of gamifying a business meeting, which I thought had some interesting design challenges. So, I spent a couple of hours on a thought experiment of designing a simple gamified meeting app.
Goal & Areas of Focus
Goal
Design the UX of a corporate meeting with:
- Gamification
- Video Conferencing Technology
- High participant engagement
Areas of Focus
Status Meetings
Usually boring
Distributed Teams
Regional offices
Personas
Hamid
- Manager of a team of 10
- Runs weekly team meeting of status + team topics
- Usually rushed (hard to find time to prepare)
- Struggling to keep team engaged
Hamid’s Team
- The loud ones: Glenn, Padmini
- The quiet ones: Laura, Vickus
- The ones barely there: Jennifer, Seth
- The ones off-topic: Dan, Rose
- The others on task: Lillian, Adam
Problem Space
Hamid comes into the conference room one minute before the meeting starts. He knows he should have sent out a prepared agenda, but now the meeting is starting and he hasn’t even created one. | low leadership motivation |
Only half of the team is online, the other half straggles in minutes later. | low team motivation |
He has the team do an “around the horn” update. | default process mentality |
Seth and Jennifer pretend to be taking notes but are actually doing email and checking Facebook. | team disengaged |
Glenn interrupts Vickus’ update, and Rose adds a comment that takes things way off topic. | unproductive interactions |
Everyone else is either too sleepy or bored to notice. |
Gamification
..is “employing game mechanics in non-game environments.”
– Brian Burke, Gartner Inc.
Game Elements
Game Pieces – players
Prize – badges, money, points, status
Strategy – rules, competition, time limit, luck
Proposed Solution
I decided on the idea of taking a common story and applying it as a game in the corporate setting. Aesop’s Tortoise and the Hare is widely known, and it creates a good basis for challenging a team to work together to finish early.
Game Board
Overlay app on video conference screen
Visual map (agenda items = landmarks)
Game Pieces
Tortoise = time
Hare = team
[for day-to-day situations, I think it best for co-workers to compete together rather than against each other]
Prize
Leave early
Strategy
Moderator can input agenda details
– E.g. Number of items and time per item
The team can work together on this to get it right before the game starts
The objective is to finish agenda before meeting time is up
Tortoise is dynamically moving across screen
Mockups
Comments
- This is the home screen of the iPad app, with the video panels of each meeting member below
- Users select length of meeting (minutes, or perhaps time when meeting should end)
- If the optional agenda is defined, the agenda items become landmarks in the game
Comments
- When the game begins, the tortoise and the hare are at the starting line
- The hare immediately jumps to the first landmark (agenda item 1)
- The tortoise gradually moves from start to finish, reaching the finish line exactly at the end of the countdown
Comments
- At each landmark, a popup appears where notes (e.g. action items) can be recorded
- These notes could be emailed out after the meeting and stored for review in subsequent meetings
- The timer shows how much time remains for that stage, and it becomes negative when the team running late (i.e. when the tortoise takes the lead)
- A progress bar at the bottom of the timer shows the overall amount of “distance” left in the race
Remarks
We all know that Aesop’s tortoise won the race, but I suppose this game creates the rematch. “Faster and steady” should win this race.
This is a very simple example of how we can make meetings more engaging. I don’t feel like this initial iteration is compelling enough to create “high participant engagement”, but I think it succeeds as a tool for helping teams work together to adhere to an agenda and be aware of “drift”–ultimately leading to better timeliness. I think it also gives teams enough of a playful boost that they might smile and have more fun at work.
Love it! Very necessary for meetings. They can be so unproductive .